1. Optimize your personal and company page-
Make sure you use a custom URL for your LinkedIn site as an alternative to the usual sequence of numbers that’s automatically assigned when you create a profile or company page, both for your profile page and for your company page
Also, use keywords in your profile, company page, articles, and posts, and provide a clear follow button on your company page that leads to your website, a landing page, or an appointment booking page. Double-check the email address shown in your contact information.

2. Stand out with your content-
A company can use LinkedIn to reach more followers by loosening up the LinkedIn feed. Help your business stand out by posting content that sets it apart while providing something valuable to readers. Give them a reason to click through your content.
Videos, infographics, and SlideShare shows are brilliant, differentiating types of content that can help you shine among competitors.

3. Start Blogging-
With Pulse, you’re able to post as many articles as you want. Writing expert content related to your business or role will increase your exposure, gain you followers and help you be viewed as an expert. If you’re not yet an expert, research and become an expert on something. If you’re searching for work, write articles on what you look for in a company and why. All of these factors will help show others why you’re the right person to connect with. It can also open up more opportunities for you than just a sale or a job.

4. Connect and build-
One way to build your network is to add to it frequently. For groups: who is sharing content and using LinkedIn consistently? Connect with those people first. In person: If you meet someone in real life who could be a good professional connection, search for them on LinkedIn and engage. Every time I connect with someone, I send them an introductory email.

5. Deliver Value Through Your Posts-
Lastly, a successful content strategy requires an exchange of valuable content for audience engagement. In easy words, put out content that provides some kind of value to your audience so that they can engage with it.

This may include:
-Providing tips,
-Answering industry-related questions,
-Giving insights, etc.

6. Use Hashtags-
Using hashtags is very important while posting because it helps you reach your target audience, and likewise makes it easier for others to find your information.

 

WRITTEN BY:- SHRUTI SHAH