Mr. Sagar Maheshwari, Hyderabad

Q1. You joined your father's business, continuing the legacy. How did you begin - by directly meeting clients or gradually easing into it?

Answer : I started working with my father in 2017, during a time when all his existing clients were transitioning from physical mutual fund investments to the demat mode. I saw this as an opportunity to connect with them and assist in the process. The transition was gradual - I first familiarized myself with the operational aspects of opening and using a demat account before introducing clients to it. While it provided an easy way to meet clients (as we all know how challenging it is to retain long-term clients), it also came with the challenge of addressing their concerns about demat accounts, mandates, POA, and other related aspects. This hands-on experience gave me valuable insight into the field I was stepping into.

Q2. You use our tools extensively. Which one is your favorite and why?

Answer : My favorite tool on NJ's platform is the Family Needs Utility. It has been instrumental in helping me guide my clients toward understanding the significance of equity and debt mutual fund investments. Once they realize that this investment vehicle can support them in achieving their major financial needs, their perspective on the product shifts significantly.

Q3. Having spent 6-7 years in this business, what advice would you give to new aspirants?

Answer : Don't rush to secure your first HNI client. First, take the time to thoroughly understand the products and services you offer, as this will allow you to be more creative in client meetings. Prioritize solving clients' financial challenges, and if they don't have any, guide them in managing their money more effectively. Maintain both a medium and long-term vision for your growth in this field.

Q4. How has your experience as an MF distributor shaped your perspective on money and investments?

Answer : Being a mutual fund distributor has significantly broadened my perspective on money. Interacting with people from diverse backgrounds, mindsets, and financial situations exposes you to a wealth of knowledge beyond what most individuals experience. Personally, mutual funds have become an integral part of my wealth management - I use liquid, debt, and equity funds to meet different personal financial needs.

Q5. During your meetings and reviews with NJ, what topics are typically discussed?

Answer : My meetings with NJ are highly focused on identifying areas that will help me grow from my current position. The discussions generally revolve around investment and insurance-related aspects that may have been overlooked. They provide a well-balanced approach, offering guidance tailored to my business's current state and strategies to scale it significantly.

Q6. How have investors evolved over the years, and what are their expectations today?

Answer : The approach of investors has changed drastically from when I onboarded my first client to the most recent one. Earlier, I had to explain my role, the benefits of mutual funds, and how they align with financial needs before moving on to investment strategies. Today, investors come with a clear understanding of why they are in the meeting, so my role has shifted to helping them optimize product usage and enhance their financial health. However, one expectation has remained unchanged: "Invest where the returns are highest" and "Minimize negative returns." Over time, every distributor develops their own way of addressing these demands.

Q7. What are your plans for expanding your client base over the next 3-5 years?

Answer : My goal is to acquire at least 1,000 clients within the next three years. After that, I plan to expand my team by hiring more staff for sales, operations, and other key areas, ensuring consistent year-on-year growth at a significant scale.

Q8. Who is your inspiration or hero, and why?

Answer : In terms of risk-taking, my biggest inspiration is my father. I admire how he handles crisis situations - an essential skill for any businessman. Additionally, I am a strong believer in sustainable business models and have great respect for how the Tata Group operated under Mr. Ratan Tata's leadership. I aspire to build something of similar scale and impact in the future.

Q9. What is the size of your team or how many employees do you have?

Answer : Currently, our team consists of three employees handling different aspects of operational work.

Mr. Jay Ved, Mumbai Andheri

Q1. Can you tell us a bit about your family and how they have supported your journey?

Answer : It's truly challenging to summarize this in just a few lines, but I'll try my best. I live in a joint family with my mother, elder brother, sister-in-law, and nephew. My family has been an unwavering pillar of support in every endeavor I've undertaken. I owe my financial discipline and skills to my father, who excelled in budgeting for both short and long-term needs, and my mother, who taught me the importance of saving. Moving on to my extended family-my in-laws-they have shown immense trust in my decisions. In fact, I owe my career in this amazing business to my father-in-law Mr. Kaushik Vora, who introduced me to it. I feel privileged to carry forward the legacy he built. And of course, my wife, Radhika Ved, who is not just my life partner but also my business partner. She has stood by me through every high and low. Whatever we have achieved today is the result of our joint efforts. My greatest motivation, however, is my daughter, Dhvisha, who inspires me every single day. Beyond my personal family, I am fortunate to have a professional family as well, led by our mentors, coaches, and well-wishers-Rane Sir and Vibhash Sir. Additionally, my "Monday Meeting Team" constantly inspires me to push boundaries and aim higher.

Q2. Can you share your first impression of NJ Wealth and how it has evolved over time?

Answer : As I mentioned earlier, we were introduced to NJ Wealth by my father-in-law, so we were already quite familiar with NJ's systems. From the very beginning, it felt like a "one-stop solution" for all our requirements, where client records were managed efficiently and seamlessly. My father-in-law was particularly drawn to NJ's platform because of its robust data management capabilities. In today's business world, where data management is critical, NJ's system allows us to focus on what truly matters-meeting more people and guiding them on their wealth building journeys. Over time, NJ has consistently evolved its platform, introducing various tools and processes that have made our work seamless and effortless. Their constant innovation has not only simplified our operations but also added immense value to our practice.

Q3. What role has technology played in your growth story?

Answer : As the second generation in this business and a part of the Monday Meeting Team, we've often heard stories from senior partners about the earlier days, when physical application forms had to be filled out and submitted to NJ branches. Listening to these stories makes me truly appreciate how blessed we are to have been spared from such manual efforts. This has saved us significant time, allowing us to focus on other important areas of our business. A major part of our growth can be credited to technology. From opening E-Wealth accounts, registering clients' bank details, initiating their investments, or generating various reports, NJ's technological advancements have made every process quick, simple, and seamless. Moreover, technology has provided us with the flexibility to work from anywhere, anytime, enabling us to cater to clients across the globe without any constraints. It's been a true game-changer in our growth journey.

Q4. Can you share a memorable instance where you impacted/ transformed a client's financial life?

Answer : One memorable instance that stands out is with a client we acquired in 2019 through a referral from an existing client. At the time, both he and his wife had stable jobs and were very diligent in following our 8-step mutual fund investment process. He consistently sought our suggestions before making any financial decisions, which demonstrated his commitment to securing their financial future. A few years later, they decided to purchase a home, confident that their stable incomes would make the EMI manageable. However, about two years ago, their circumstances changed dramatically. His wife lost her job, and his employment shifted to a contract basis. The resulting financial strain made it challenging to manage their EMI, leaving them stressed and uncertain about their future. At that point, his portfolio was worth ₹30 lakhs, and he was considering redeeming a significant portion to pay down the principal on the home loan. Recognizing the long-term implications of such a decision, I advised him to avoid acting hastily. Instead, I recommended pausing his SIPs for a few months to ease the immediate financial pressure without depleting his hard-earned savings. Fast forward three years, and his decision to follow our suggestion paid off. Today, his portfolio has grown significantly, and he continues to benefit from the financial discipline we instilled. Not only did he reduce his stress during a tough time, but he also managed to build two valuable assets - his home and a thriving investment portfolio. This experience reinforced the importance of strategic decision-making during challenging times, and the client remains deeply appreciative of the guidance that transformed his financial journey.

Q5. What are your most used tools to run business in an organised manner and manage clients?

Answer : 3 Impactful Tools

1. *Need Plan* This backward planning tool enables clients to adopt a realistic approach to their financial needs. It encourages them to step out of their comfort zone and think beyond their current limits. By identifying and aligning needs with actionable strategies, it helps clients visualize the "big numbers" needed for their aspirations and needs, making them more achievable.

2. *Non-NJ PRU* Many clients remain unaware of their previous mutual fund investments, which are often scattered and unorganized. This tool helps uncover such hidden investments, turning their unstructured portfolios into a well-organized and need-based financial strategy. By matching these investments with their objectives, this tool acts as a bridge between past decisions and future financial clarity, unlocking significant untapped potential. These tools identify immediate, actionable opportunities in a client's financial landscape. By addressing these opportunities, clients can realize substantial results quickly. Whether it's reallocating underperforming assets or addressing neglected financial areas, this tool delivers "big numbers" with minimal friction, boosting confidence in the overall financial journey.

3. *Redemption Gain/Loss Simulator* This is a powerful tool that provides an in-depth analysis of mutual fund performance, even after the funds have been redeemed. It helps clients visualize the potential growth or loss they might have experienced, reinforcing the importance of long-term holding. This tool is particularly impactful for clients who frequently discuss booking profits or make unplanned investments. By showing the tangible benefits of staying invested for the long term, it encourages disciplined investing and discourages impulsive decisions that could hinder their financial growth.

Q6. What are your short-term and long-term goals for your business?

Answer : ST Goal: Achieve a SIP book of ₹2 Cr and an AUM of ₹200 Cr.

LT Goal: Build an automated organization similar to NJ.

Q7. NJ in one word

Answer : NJ's tagline, "Build on Trust", perfectly encapsulates its philosophy. In one word, NJ stands for "TRUST"-a value seamlessly passed on to its employees, partners, and clients.

Q8. MF AUM Target in 10 Years

Answer : As emphasized by Neeraj Sir, our industry is growing at a robust 26% annually. Applying the Rule of 72, we should be aiming to grow 10x in the next 10 years. • Current AUM: ₹150 Cr • Target AUM (10 Years): ₹1,500 Cr With additional effort and focus, we can accelerate growth to surpass even this ambitious target.

Mr. Vibhash N Desai, Mumbai

The story of Monday Meeting started when I joined this amazing business of mutual fund distribution in 2007/08 and met my mentor, Prakash Rane. Initially, we were a group of a few ambitious persons who had joined NJ as partners under Prakash Rane, agency Manager. In the beginning, we were struggling to learn the nitty-gritty of this business and wealth management. We realised quite early that this is a business of building wealth by building relationships - friendship, excitement, and team spirit.

The initial 2 years went by contacting our natural connections and making them understand the benefits of mutual funds and SIP. However, the struggle started when our contacts got exhausted, and business became difficult because of a lack of prospects as well as facing rejections from clients since mutual funds were not that popular and the public in general did not have confidence in equity products.

NJ used to organise monthly meetings of all partners once a month, and Bharat Kachhadia, our then branch manager, used to conduct the monthly meetings. This meeting was attended by a few passionate partners, including a few from our team. Bharat bhai encouraged us to show the 2 presentations to all prospects – Magic of Equity and GAP. We, as a team, followed this instruction and became experts in showing this presentation to all. As mutual funds and SIP were new at that time, we had few successes as well as many rejections on a daily basis.

In February 2010, an idea came to our mind: We should conduct a professional weekly meeting of our partners who want to grow in the business, and we decided to conduct such a meeting every Monday. Our first MONDAY MEETING was held on 22nd February 2010 at the NJ Andheri branch office. We framed the rules of the meeting and decided that we would conduct regular Monday meetings and share our experiences of building this business among ourselves to motivate each other in a positive way. We framed certain rules based on our experience and with the intention of learning from each other.

NJ used to organise monthly meetings of all partners once a month, and Bharat Kachhadia, our then branch manager, used to conduct the monthly meetings. This meeting was attended by a few passionate partners, including a few from our team. Bharat bhai encouraged us to show the 2 presentations to all prospects – Magic of Equity and GAP. We, as a team, followed this instruction and became experts in showing this presentation to all. As mutual funds and SIP were new at that time, we had few successes as well as many rejections on a daily basis.

In February 2010, an idea came to our mind: We should conduct a professional weekly meeting of our partners who want to grow in the business, and we decided to conduct such a meeting every Monday. Our first MONDAY MEETING was held on 22nd February 2010 at the NJ Andheri branch office. We framed the rules of the meeting and decided that we would conduct regular Monday meetings and share our experiences of building this business among ourselves to motivate each other in a positive way. We framed certain rules based on our experience and with the intention of learning from each other.

Some of the rules are as follows -

  • Only positive experience sharing was allowed. All negative experiences must be discussed one-on-one with Prakash Rane/Vibhash N Desai.

  • The timing of the meeting is to be strictly followed, and everyone must arrive at the specified time. The meeting was for 2 hours.

  • Absenteeism is allowed only for family emergencies or if the partner is out of town.

  • Every partner must record his daily activities and share his experiences, such as the number of calls/meetings and business done.

  • Specific sharing of how you got business and what positive learning you had during the client meeting was shared by respective partners.

Vibhash N Desai, the pioneer of the concept of Monday Meeting, shared the success stories after showing Magic of Equity and GAP presentations. This inspired the other team members to give presentations, and slowly and steadily, the success stories were shared more frequently by all members of the team.

The Monday Meetings have been held continuously since 2010, and every meeting has been conducted without fail to date. We share the best practices and learnings; and encourage our team to read good books. We also believe in the power of group momentum.

The sharing was initially by 1 or 2 experienced partners in 2010, but now around 8/10 partners share their experiences and success stories each week. We also have knowledge sharing from Prakash bhai and other senior partners, as well as invitees from AMCs and sometimes the NJ Surat senior management team. We, as a team, share the excitement, success, and creative solutions that we give to our clients during the week. This positive energy works like a live current for our entire team for the next 7 days, and we again meet the following Monday with new ideas and success stories. We celebrate the success of partners by cutting cakes when they reach a landmark and appreciate innovative ideas they use to bring business. The entire time, I am happy when someone from the team is successful.

Over the years, Monday Meetings have created big, successful leaders like Vishwas Patil, Nehal Parekh, V Srinivas, Venkatasubramanian, Aashish Trivedi and many more. This has been possible due to the able leadership of Prakash Rane and support from respective Branch Managers of NJ Andheri branch, such as Bharat Kachhadia, Shailesh Mathukia, and now the present BM Sarfaraj Yafai.

The success of this experiment of Monday Meeting is unprecedented. A voluntary meeting by a group of independent partners within the branch to help each other in this amazing business of MF distribution was a venture that has built a team, a PALTAN which has grown from 4-5 dedicated partners 14 years ago to a solid like-minded united team of 50 partners who meet every Monday for learning and mutual gain. The sole aim of this selfless team is to excel, help, encourage, and give positive vibrations to its team members week after week for the last 14 years.

Among these 50 partners, there are 19 partners who have an AUM of more than Rs 100 crore, 6 partners have an AUM of more than Rs 250 crore, and 2 among the group have an AUM of more than Rs 500 crore. From a group AUM of about Rs 10 crore in 2010, the AUM now has reached an AUM of about Rs 6800 crore.

Now, the next generation of partners have also joined the business, participated in the meetings and shared their experiences with energy and enthusiasm. We are very optimistic that with the participation of the next generation, we shall build a multi-generational business and, at the same time, help our clients to build multi-generational wealth in a right, systematic and ethical way.

Here, It is very important to mention the support from the NJ team, the wonderful platform of NJ, the software support, training and fantastic hand-holding by the entire team of NJ both in Mumbai and at Surat.

The conference room at Andheri, which we use each Monday, has become a landmark for all of us. The victory cheers at the end of each meeting have become very famous and can be heard in the entire commercial building. Due to the cheers, the next-door offices also know that the Monday meeting at NJ has concluded. We, as a team, look forward to attending the MONDAY MEETING every week with full excitement and enthusiasm.

I recommend that each NJ branch office start such a meeting at their branches. As a TEAM, we would be happy to help any group of partners who want to start such meetings at their branches.

Mr. Jash Shah, Mumbai Kandivali

Q1. You are a commerce graduate, then you did your CA, CFP and CFA...How are your studies helping you in developing this business ?
Answer :
I think it helps but in a different way than most people think it would. My academics helped me garner a lot of technical skills but in our business I think Interpersonal skills are more important than technical skills. However, due to my academics most prospective clients see me as a more serious distributor and it helps break the ice.

Q2. Lacs of new Demat being opened. What is your experience when you meet young clients

Answer : Quick Money, DIY & Exotic Investments - These are broadly the defining themes with Gen Z. Most people from this generation want to forge their own path and they wont buy things at face value they will question everything and this can be a challenge. However, my experience is if you are able to reason with them and satisfactorily address all their questions/ queries they can be one of the most loyal client base. I would say the thing that defines dealing with them is - You must provide value to them something beyond what they can already access on direct platforms/ internet / Influencers etc.

Q3. How do you plan to make your business from Individual to Organisational format ?

Answer : Beyond a point we have realised it is impossible to scale without a robust infrastructure. We can either have a firm which only caters to selected HNIs & UHNIs with higher ticket size and lower count or we can be a firm for everyone where our ticket size would reduce but client count would increase exponentially. In either case scenario we will need a robust IT infrastructure and a very competent back office team. This is where NJ has been tremendously helpful for us. From covering the compliance for a lot of NRIs to body corporates and to providing seamless integrated reports we have had amazing feedback from our clients who come from other platforms with regards to our applications and User Interface.

Q4. You are on 200 Crore, What's your next 5 year plan?

Answer : We are targeting an AUM of 1000 Cr in next 5 years with a mix of both i.e. leveraging the NJ IT infrastructure and growing our own internal team size to reach the last mile of investor where traditionally nobody is reaching virtually a competition-free zone. Secondly, we would try to reach out to more and more HNIs & UHNIs by promoting mutual Funds as a much more tax efficient and cost effective structure.

Q5. What is a unique skill or trait that has helped you succeed?

Answer : I prefer not talking on returns and percentages but I strictly stick to need-based mutual fund investment. Further, my initial client interactions are usually an attempt to get to know them and the problem they are facing (if any). And I try to help them or be in loop with them for things beyond what we do i.e. where i have to pecuniary interest such honest attempts at helping them have often yielded me very positive results, just to add on recently we were able to shift a client from direct plan to regular plan only because we went above and beyond and helped them with something in which we had absolutely no monetary interest.

Q6. How do you keep your team motivated?

Answer : We recognize the achievements of all individuals in front of the team. We try to applaud and praise in front of everyone but if there is any constructive criticism or a problem which needs to be addressed we try to keep it a private affair. Also being 2nd Generation i have gained the entire business along with the clients and existing team which has a way of working fixed over last many years so for me I am trying to share with them and align them to my vision for our organisation and internally we have decided from now on how much times we scale up we ensure the financial rewards are passed onto them on pro rata basis i.e. if we are able to fulfil our goal of 5x in 5 Years i would ensure my team (who have helped the organisation to reach the goals) also takes home 5x.

Q7. Have you ever had to turn down a client's request /say no to a client in their best interest? How did you handle it?

Answer : A lot of times especially with the newer clients who have entered the financial markets post 2020 and do not understand the difference between returns and risk adjusted returns.

For most times I am able to counsel and convince them. However, there are times when it has simply been not possible to do so, usually when there has been a lot of emotions clouding their judgements. If they are executing the investments via us I try to make minutes of the meeting and share it with them explicitly stating that this execution has been done on clients instructions. In cases where we can't execute what they want we politely decline but try to stay in touch with them. We personally don't feel like working in areas which would take away my peaceful sleep at night or areas where we won't ourselves invest.

Q8. Favourite Quote?

Answer : When talking about Wealth, in the very long run it does not matter how much money you made the only thing that matters is how much money your money made.

I don't know who quoted this but I heard it from Navneet Munot.

Mr. Rohit Brahmbhatt (Ahmedabad - Naranpura)

Q . Please introduce yourself and also share your vision and mission or goals in life.

Answer : Myself Rohit Brahmbhatt a Certified Financial Planner based at Ahmedabad & Co-founder of Financial ABCD. Prior to starting Financial ABCD in 2016 I was a Branch Manager with reputed bank. I was very impress with my Super Boss and always wish to be like him. I wish to walk & talk like my model person - My Super Boss. One day, during conversation with him, I came to know that my model person is very much stressed in his personal life due to some wrong financial decision.

Idea of creating Financial ABCD was born immediately after this conversation. If my Model person can make such mistake, any corporate stalwart can make such financial mistake as they remain busy in their corporate life. Financial ABCD was launch in 2016 with Vision to create financial literacy among the society. Our long term vision is to educate 10000 family by 2030 with 1000 Cr AUM & 7 Cr SIP book.

Q . What advantages do you feel NJ E-Wealth offers to both Clients and Partners?

Answer : We always believe in offering something unique to our investor. Most of the MFD works using physical forms in industry prior to BSE platform thought NJ ewealth account can create edge over normal MFD & also provide ease of doing business. With Nj ewealth now there is no Geographical boundaries for getting clients. Moreover, most of our investor uses these ewealth account for IPO , stock transaction. we offers LAS in no time to save redemption. One of our Top client was about to withdraw 50 lac during Corona Pandemic for his business need. with help of NJ LAS we saved that redemption, & when market bounce back client's investment got double in 18 month. Now the investor is super Happy and referring many friends & relative. We have made a mandate in our team that no new client to be onboard without ewealth & all existing investors to be converted on ewealth by March 2022.

Q . How does the Family Needs Planning tool help you in your business? Please throw some light on the general advantages of the same.

Answer : Family need planning tool helps me in cracking bigger ticket size investment not only at the time of onboarding client but this increase clients loyalty too. We have shifted many new investor who were investing in direct plans using this tool effectively. In initial stage direct plan investors were concern about expense ratio & we all know that its really cost effective to invest in direct funds. However, when we shifted their focus from expense ratio & returns to financial goal with family need planning, Investor started accepting expense ratio as our lawful right for our extended services.

Q . Why did you start selling or advising MARS?

Answer : We at financial ABCD have observed that most of the investors are super bullish when market is in up trend. While same investor become bearish when market falls. Investors are eager to pump in more & more money in rising market & not willing to invest 1% of their savings in falling market. MARS have helped us to curb this emotional behaviour of investors. We have taken higher amount of investment in trending market and with regular re balancing we have justified our investing philosophy. Now most of our investors started believing that there is no need to take more risk for getting higher returns. we can get reasonable returns with proper asset allocation and achieve our financial goals. We recommended DAA aggressive portfolio to an average investor. For risk takers or long term investor we offers E100 portfolio too, along with Aggressive SIP portfolio. 85% of our AUM in MARS & PMS.

Q . Share your Experience On NON – NJ MF Portfolio Review Utility

Answer : This tool have changed our approach for connecting Non NJ / Direct plan investors. We have started showing them comparison of Risk adjusted returns & how Rules based investing helps them to achieve financial goals. Many new investors get converted easily just with report format and our detailed commentary.

Q . Can you please share your short term and long term targets for your business ?

Answer : SIP book of 1 Cr by DEC 2022 & AUM 150 Cr DEC 2022

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